Designer's Guide to Knowing What We Don't Know
FINANCIALS

Graphic designers' rates

Complete & Continue Next Lesson Learn More

Understanding Graphic design as an umbrella term

Graphic design is an umbrella for many different services, and the rates for those services can vary widely. Because of that, estimating how much a graphic designer can make is difficult. When you add a specialization or develop proficiency in a specific field, you give yourself a strong advantage.

Download PDF

  • Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines. 

Types of graphic designers

Because graphic designers could fall into so many categories, it almost makes more sense to look at rates based on a service rather than a job title. Because you work for yourself, you have the ability to charge service based rates and receive that payout directly.

  • Graphic Designer

  • Senior Graphic Designer

  • Creative Director

  • Surface Designer

  • UX/UI Designer

  • Spacial Designer

  • Package Designer

  • Motion Graphic Designer

  • Visual Brand Designer

  • Web Designer

  • Print Designer

  • Advertising Designer

  • Type Designer

Graphic designer rates from the Guild

These are rates specified under the corporate graphic designer pay rate from the Graphic Artists Guild 17th Edition.

Self employed individual: $30-185

  • Per page rates

    • Annual report (print): $50-250

    • Annual report (digital static): $50-200+

    • Newsletter: $50-300

  • Regal and local project based fees

    • Comprehensive branding: $1,500-30,000

    • Comprehensive logo design: $500-12,000

    • Limited logo design: $100-6,000

    • Stationary system: $50-3,000

    • Comprehensive website design-static: $1,000-8,000

    • Comprehensive website design-interactive:$1,200-30,000

    • Annual report: $800-5,000+

  • Additional fees

    • Extra round of revisions: $50-150/hour

    • Rush work 48-hour turnaround: 20-50% added to standard

    • Rush work 24-hour turnaround: 20-200% added to standard

    • Holiday & weekend: 20-200% added to standard

*The fees provided in this chart were compiled from the results of a survey of U.S. and Canadian graphic artists conducted by the Graphic Artists Guild in 2024. Responses reflect fees charged to U.S. clients in 2022 and 2023 by designers with 5+ years of experience.

Millman, Debbie. Graphic Artists Guild Handbook, 17th Edition: Pricing & Ethical Guidelines. 17th ed., Graphic Artists Guild, 2025.